Through an entanglement of state projects, investments from Walmart heirs, and a community willing to put pedals to pathways, Bentonville has proclaimed itself as the “Mountain Biking Capital of the World.”
Now, Northwest Arkansas, fittingly known as Oz (short for Ozarks), is capitalizing on that MTB moniker. The Oz is expanding beyond a Bentonville-centric reputation. It’s becoming a hotspot for bikepacking, touring, bikerafting, bike angling, and all things adventure cycling.
Cities such as Fayetteville, Bentonville, and Little Rock have already spent roughly 2 decades investing in bicycle commuting infrastructure and cycling businesses. The next chapter: Pushing a region that’s a hotspot for day trips to MTB parks and rife with options for cycle commuting into the forefront of the bikepacking and touring scene as well.
Fayetteville, in particular, has been working with the nonprofit Bikepacking Roots to map, in detail, nearly 750 miles of bikepacking trails running through the Ozarks. About 30 miles from Walmart’s Bentonville headquarters, I loaded up an Ozark Trails bike to see for myself. The plan was to ride the Walmart bike from Fayetteville to Little Rock to sample the rising hub for adventure cycling.
The Walmart Connection vs. Arkansas Contributions

Oz’s MTB reputation often gets chalked up to Walmart’s Walton Foundation pumping some $85 million into MTB parks and infrastructure around its Bentonville headquarters. This has Bentonville on the receiving end of accusations of being a “fake” mountain bike capital.
The reality is more complex. The Walton family has been a passionate force for MTB promotion. Indeed, testing the company’s Ozark Trail bikes on actual Ozark trails is what brought me to Oz. However, Walmart’s mountain biking contributions have been more than matched in promotion by Arkansas itself.
Oz has invested heavily in trails. Last year, nonprofit cycling advocacy group Trailblazers estimated that Benton, Washington, Carroll, Newton, and Madison counties had constructed 565 miles of soft-surface trails and 206 miles of paved trails.


Northwest Arkansas Cycling: The Wilderness, but With City Comforts



Northwest Arkansas: Next Chapter Trails


The Final Word on Northwest Arkansas Cycling
