Tiny MTB: Santa Cruz Shreds ‘Mini Bike’ in Hilarious Teaser

In this short edit, Santa Cruz’s new 5010 mountain bike gets an upgrade. But not like you think.

Remember those finger skateboards from the 90s? And how could we forget the nation-sweeping trend of Tiny Tents? Due to coronavirus, Santa Cruz couldn’t do an all-out sizzle reel for its newest bike, the 5010. So the brand got creative and went tiny instead.

And people are loving it.

About the bike: The Santa Cruz 5010 has long been a popular option for progressive mountain bike riders. The updated 5010 has a redesigned geometry, and a new fork and wheels.

Santa Cruz’s launch video plays into the “tiny toy” and “mini bike” trend. The finger rider takes on singletrack, jumps, manuals, and even takes a few spills. There’s pretty impressive tiny POV footage, and everything’s made to mini-bike scale.

According to the brand, the Santa Cruz 5010 turns obstacles into features. It’s got a nimble, poppy feel, “fun-sized” wheels, and the capability to hop, skip, and jump to the rider’s content. And that’s whether your feet or fingers are on the pedals.

In short, it’s one of the most creative bike videos we’ve seen. And if there’s anything to learn, it’s that people love tiny.

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Mary Murphy

Mary Murphy is the Managing Editor of GearJunkie and serves as the leader of Lola Digital Media’s DEI Committee.

She has been writing about hiking, running, climbing, camping, skiing, and more for seven years, and has been on staff at GearJunkie since 2019. Prior to that, Mary wrote for 5280 Magazine in Denver while working as an outdoor instructor teaching climbing, kayaking, paddleboarding, and mountain biking at Avid4Adventure. Based in Denver, Colorado, Murphy is an avid hiker, runner, backpacker, skier, yogi, and pack-paddleboarder.

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