There’s no TV show or rapping host. But with Trek you get the chance to pimp a different type of ride. For a hefty price, Trek’s Project One program gives riders the chance to fully customize a road bike — down to the cable housing and grip tape.
To start, you pick from one of 13 Trek bikes to pimp, including Madone and Equinox TTX models. You can spend as little as $3,400 or as much as $8,600 for the base bike. From there, you tweak color and graphics, add your own text to the frame, customize wheels and components, change the color of the grip tape, and more.
You can make your bike as plain or elaborate as you want. All customization happens onscreen and in a Web browser. Hit “buy” and your custom steed will be in the works in short order.
You could modify basic options like color for free or upgrade the drivetrain for more than $1,900. You could even change the wheels and subtract more than $2,000.
Once you order your ride, it’ll take about a week to build — not bad for a custom bike. https://www.trekbikes.com/us/en/projectone
—Ryan Dionne
