Company Profile: EVO Rock & Fitness Climbing Gyms

EVO is about building climbers. The company fosters the evolution of climbing and each individual’s skills to do things once thought impossible.

‘Try not. Do or do not. There is no try.’ The words made famous by Yoda embody the ethos of EVO Rock & Fitness gyms. So much so, in fact, it’s the signature on every email owner Hilary Harris sends.

Harris’s brand even hosts youth programs for toddlers to further its mission of promoting climbing culture. With three gyms built, the brand is looking for investors to keep growing.

Fast Facts:
Evo Rock & Fitness

Founded In:



Concord, N.H.


Concord, N.H.; Portland, Maine; Louisville, Colo.


To build upon, strengthen and evolve with climbers and the climbing community.

Buying Tip:

Check out Friday Family Night from 4-10 p.m. on Fridays, just $10. Parents can leave their kiddos in the supervised “Room of Doom” to climb with a staffed belayer while they have an in-house date night, or they can watch the kiddos climb. And singles climb for $10. Sweet deal.

Fun Fact:

EVO has an informative blog filled with news, people, and current events.

Best-Selling Products

Gym-To-Crag Clinics

For people who started climbing in a gym, but are interested in learning the skills and etiquette required to climb outside, the transition can feel slow, treacherous, and difficult to navigate.

To help make that transition, EVO offers a flexible schedule, hands-on, crag-climbing clinics.

Youth Programs

From toddlers up to pre-teens, EVO has clinics to help kids develop their climbing skills. There are four age groups: Gibbons (3-5), Geckos (6-8), Gremlins (9-10), and Mtn. Goats (11+).

Adult Programs

Evo hosts a number of adult courses, including Rappelling 101, Anchor Building / Cleaning, Lead Climbing, Crack Climbing, and more.

Coming Soon

‘Take Care Of Yo’self’ Month (Louisville Location)

Throughout the month of June, visitors to the Louisville, Colo., location receive 15-20 percent off helmets, crash pads, harnesses, belay devices, carabiners, and more.

Room Of Doom Parties

All summer, EVO will discount reservations for its “Room Of Doom” party area. From June through August, save $50 on parties up to 10 people. That includes belay staff, guide, party cups for everyone, and a goody package.