With the same trademark burliness claims as its coolers, YETI continues its march through the product aisles — now catering to commuters, slumberers, and Fido.
What began with comically hefty, premium-priced coolers has grown into a product phenomenon that continually has outdoors people wondering, “What will YETI do next?”
And today the Austin-based brand announced another product launch, this time targeting a slightly broader market than its hunt-fish faithful. Joining the YETI lineup are the Tocayo 26 backpack, Boomer dog bowl, and Lowlands camp blanket. Additionally, the brand announced some updates and accessories to its Rambler travel mug line.
All products will launch in the fall of 2018.