Conservation Alliance raises nearly $30,000 at OR Show

Conservation Alliance raises nearly $30,000 at OR Show

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Outdoors companies helped raise almost $30,000 for the Conservation Alliance at the 2009 Outdoor Retailer Summer Market show that took place in Salt Lake City July 21-24. Ahnu, Brooks Running, CamelBak, Columbia Sportswear, Dansko, KEEN, Mountain Khakis, Montrail, Ruff Wear and Stanley Outdoors hosted events or sold products to benefit the group that was formed in 1989 by a handful of outdoors companies.

“We direct our funding to community-based campaigns to protect threatened wild habitat, preferably where outdoor enthusiasts recreate,” the alliance’s Web site states. Basically, it collects annual dues from members and distributes the money to environmental organizations. Past groups the organization helped fund include the Arizona Wilderness Coalition, Colorado Mountain Club, Pacific Rivers Council, Sierra Club of British Columbia and Oregon Wild.

—Ryan Dionne

Stephen Regenold
Stephen Regenold is Founder of GearJunkie, which he launched as a nationally-syndicated newspaper column in 2002. As a journalist and writer, Regenold has covered the outdoors industry for two decades, including as a correspondent for the New York Times. A father of five, Regenold and his wife live in Minneapolis.