This past June, on a trip to the Alps, I toured a factory in Linz, Austria, on a rainy day. The company, Silhouette A.G., was a high-end optics manufacturer that is most known for its minimalist and fashion-oriented glasses frames. But assembled next to the company’s everyday eyewear line, sports and outdoors glasses, including the new TERREX FAST model by Adidas Eyewear, are produced by the thousands and shipped around the world.

At Silhouette the white factory floors glimmered even with the rain and low clouds outside. The company’s assembly center had a distinctively clean-room feel. I watched a machine mill out to micron-level preciseness the arch on a frame, little bits of material raining off like sawdust.
Soon, a pair of glasses from the Linz facility would be on my face. GearJunkie.com received an early production model of the TERREX FAST, and since June I have worn the sporty outdoors frames on a dozen adventures — climbing Kings Peak in Utah (you may have noticed my white shades with orange lenses in the video we produced), hiking 65 miles through Minnesota’s Boundary Waters, during two adventure races, as well as for everyday fitness keeper-upper activities like road biking and running around urban lakes.

The adidas brand (official company syntax is a non-capitalized “a” with the trademark) is a new entry into the U.S. outdoors market and perhaps incongruous with consumers. A few months back, we interviewed the director from adidas Outdoor on this very subject line. My FAST glasses come from a different division, adidas Eyewear, which also plays heavily in the outdoors space. The glasses were a part of my kit this summer alongside many pieces from traditional or “core” outdoor brands and I got a lot of comments along the lines of “what’s up with the shades?”
What’s up is that the TERREX FAST, which come to market this fall, fit well and do the job in the outdoors. The unique design, which we awarded as a “Best in Show” product last month at Outdoor Retailer, includes interchangeable lenses, screw-less temple bows (they snap out), a switch-in elastic strap and foam face piece (explained below), and a removable nose piece that fits an Rx insert for prescription wearers like myself.

