The third-best-selling vehicle in the U.S. has gone hybrid. RAM’s new eTorque mild hybrid technology will come standard on all Pentastar V6-powered 2019 RAM 1500 pickups. And it’ll be an option on the Hemi V8.
A 10 percent efficiency improvement in one of America’s top-selling vehicles should make quite the positive environmental impact. But what the eTorque hybrid system on the 2019 RAM 1500 doesn’t do is improve performance in any quantifiable way.
The 2019 RAM 1500’s biggest step forward is an improved fuel economy, with the eTorque mild hybrid system. On an American vehicle with extremely high sales volume, the hybrid’s effects will be magnified.
But the car doesn’t have a better 0-60 time, won’t make passing maneuvers any easier, and won’t help you get that load of mulch to your garden faster than other trucks.
Lots of Trucks, Less Fuel Needed
RAM is in a firm third place in the American full-size truck market. It’s working hard to catch up to Chevrolet and take a bite out of Ford’s commanding lead. There were over 500,000 RAM pickups sold in the U.S. in 2017, making it not just the third-best-selling pickup, but the third-most popular vehicle in the country overall.
And in 2018, the RAM truck is the second-most sold vehicle in the U.S. to date, with more than 250,000 sold already. A 10 percent fuel efficiency improvement on those trucks is sure to have a positive impact on the environment.
RAM: What Is eTorque?
The eTorque mild hybrid system comes standard on all Pentastar V6 powered 2019 RAM 1500 trucks and is optional on the Hemi V8. The option on the V8 will set you back $1,450 at the dealership.
What is a mild hybrid system, you ask? In this application, it means that the traditional alternator on the engine has been replaced with a belt-driven motor-generator unit. The motor-generator unit is essentially an electric motor powered by a 48-volt battery pack.