We joined Can-Am at one of the largest off-road vehicle gatherings in North America for the first annual International Off-Road Day. What ensued was a rainy, muddy, glorious day on the trails.
Looking out the plane window on approach at the Saint George, Utah, airport, I got my first glimpse of the massive rocky plateau and bright red sand dunes that make up the Sand Hollow State Park. This beautiful landscape would be my playground for the next few days.
I was headed to Sand Hollow State Park to experience International Off-Road Day at the huge Trail Hero off-road event as a guest of Can-Am. The main event on my itinerary was a trail run with a bunch of top ambassadors and racers for the brand.
Never heard of International Off-Road Day? Well, let’s dive in, because it was a ton of fun.
International Off-Road Day 2021
“International Off-Road Day is for everyone around the five continents who, like us, has off-roading in their DNA,” said Julie Tourville, Director Global Marketing, Can-Am Off-Road at BRP.
“Let’s come together and celebrate that lifestyle and the off-road experiences that make us happy. It doesn’t matter what vehicle you drive — just get out and ride, and be thankful for the land, the trails, the fun, and of course, the vehicles that get the job done in some of the harshest conditions out there.”
October 8, 2021, was the first-ever International Off-Road Day. The day was created by Can-Am but is not just about the company or UTVs. Can-Am wants to bring together the massively growing off-road community on one special day a year to help educate everyone on best practices for public land use and, above all, have fun.
Can-Am filled me in on some data about how rapidly growing this community really is. BRP, Can-Am’s parent company, has recently seen a 54% increase in revenues for year-round products, like UTVs.
Add in the fact that 43% of purchasers are new riders, up more than double from historical numbers, and you get an idea of just how many new people are getting into off-road adventure vehicles.