Part G-Class ad campaign, part Vampire film, Mercedes’ short film ‘Immortal Love’ has our hearts pumping on Valentine’s Day.
A new ad campaign entitled “For those who live forever: The immortal G-Class” kicks off this Valentine’s Day with an 8-minute film about the love affair between a vampire and a mortal, called “Immortal Love.”
The idea of the campaign is to cement the idea of the G-Wagon’s “stronger than time” slogan, as it has survived on the automotive landscape now for over 40 years.
G-Class Immortal Love
This film is both cinematically entertaining and (of course) a big advertisement for the Mercedes G-Class. It was made to show that love is eternal and can overcome big divides. Mercedes says it’s a modern interpretation of the classic “Romeo and Juliet” love story.
While the Mercedes “Immortal Love” story could be seen as having a tragic ending, others might argue that it solidifies the eternal love between the two main characters.
“We’ve created a progressive film world in which vampires from all eras meet G-Classes from the last 40 years — a unique cast that unites all decades and model series. In this way, we are memorializing the incomparable longevity of our agile off-road icon,” adds Bettina Fetzer, VP of Communications and Marketing at Mercedes-Benz AG.
G-Class Private Lounge
Along with this ad and film marketing campaign, Mercedes has launched the G-Class Private Lounge. This is an online space for “G” enthusiasts to share their passion and connect with G-Class experts. You can also get invitations to special events around the globe.
“The G-Class has evolved continuously over more than 40 years but has consistently retained its unmistakable character. Its DNA shapes the zeitgeist — as does its fascination and the loyalty of its fans. The G-Class has always been geared towards state-of-the-art technology, so it is only natural that we are now leading our ‘G’ into the age of electric mobility,” said Dr. Emmerich Schiller, CEO Mercedes-Benz G GmbH and Head of the Off-Road Vehicle Product Division at Mercedes-Benz AG.
While there’s a lot of cool stuff on offer in the G-Class Private Lounge without registering, even more is available for those who create a Mercedes “me ID” with their email. Exclusive content for registered members of the Lounge includes expedition stories and insights into future models. There’s also a download center loaded with wallpapers, ringtones, and photo filters. Of course, everything is Mercedes G-Class-themed and focused.
If you’re an owner of a G-Class and include your VIN in your registration, you also gain access to the G-Class Private Lounge Forum.
“To transfer the spirit of the G-Class from the G-Class Experience Centre into the digital cosmos, we have set up the G-Class Private Lounge,” said Dr. Emmerich Schiller.
“With it, we want to offer G-Class owners, potential customers, and admirers of our cult off-roader a platform to share their passion and exchange ideas. In this way, we create an emotional, digital world of experience around the G-Class brand and thus strengthen brand loyalty.”