Mercedes-Benz G-Glass Immortal Love campaign

Vampires Lust After G-Wagon in ‘Immortal Love’ Short Film

Part G-Class ad campaign, part Vampire film, Mercedes’ short film ‘Immortal Love’ has our hearts pumping on Valentine’s Day.

A new ad campaign entitled “For those who live forever: The immortal G-Class” kicks off this Valentine’s Day with an 8-minute film about the love affair between a vampire and a mortal, called “Immortal Love.”

The idea of the campaign is to cement the idea of the G-Wagon’s “stronger than time” slogan, as it has survived on the automotive landscape now for over 40 years.

G-Class Immortal Love

This film is both cinematically entertaining and (of course) a big advertisement for the Mercedes G-Class. It was made to show that love is eternal and can overcome big divides. Mercedes says it’s a modern interpretation of the classic “Romeo and Juliet” love story.

While the Mercedes “Immortal Love” story could be seen as having a tragic ending, others might argue that it solidifies the eternal love between the two main characters.

Mercedes-Benz G-Glass Immortal Love campaign

“We’ve created a progressive film world in which vampires from all eras meet G-Classes from the last 40 years — a unique cast that unites all decades and model series. In this way, we are memorializing the incomparable longevity of our agile off-road icon,” adds Bettina Fetzer, VP of Communications and Marketing at Mercedes-Benz AG.

G-Class Private Lounge

Along with this ad and film marketing campaign, Mercedes has launched the G-Class Private Lounge. This is an online space for “G” enthusiasts to share their passion and connect with G-Class experts. You can also get invitations to special events around the globe.

Mercedes-Benz G-Glass Immortal Love campaign

“The G-Class has evolved continuously over more than 40 years but has consistently retained its unmistakable character. Its DNA shapes the zeitgeist — as does its fascination and the loyalty of its fans. The G-Class has always been geared towards state-of-the-art technology, so it is only natural that we are now leading our ‘G’ into the age of electric mobility,” said Dr. Emmerich Schiller, CEO Mercedes-Benz G GmbH and Head of the Off-Road Vehicle Product Division at Mercedes-Benz AG.

While there’s a lot of cool stuff on offer in the G-Class Private Lounge without registering, even more is available for those who create a Mercedes “me ID” with their email. Exclusive content for registered members of the Lounge includes expedition stories and insights into future models. There’s also a download center loaded with wallpapers, ringtones, and photo filters. Of course, everything is Mercedes G-Class-themed and focused.

Mercedes-Benz G-Glass Immortal Love campaign

If you’re an owner of a G-Class and include your VIN in your registration, you also gain access to the G-Class Private Lounge Forum.

“To transfer the spirit of the G-Class from the G-Class Experience Centre into the digital cosmos, we have set up the G-Class Private Lounge,” said Dr. Emmerich Schiller.

“With it, we want to offer G-Class owners, potential customers, and admirers of our cult off-roader a platform to share their passion and exchange ideas. In this way, we create an emotional, digital world of experience around the G-Class brand and thus strengthen brand loyalty.”

Bryon Dorr

Bryon Dorr caught the outdoor adventure addiction through whitewater kayaking, and worldwide adventures to remote places ensued. He crafted his own professional path as a photographer, journalist, and marketing consultant in the automotive and outdoor industries, while full-time overland traveling for nearly 8 years. You’ll usually find him out exploring by 4x4, adventure motorcycle, or sports car while seeking out opportunities to ski, mountain bike, and kayak. Bryon now has a home base in Portland, OR with his wife and young daughter.