Those born a quarter of a century ago who rode in their mother’s minivan may now be driving their own Toyota Sienna.
Sound the alarms and send in the celebrations — the Toyota Sienna celebrates 25 years! It’s now purportedly primed for outdoor adventures, transforming from a family-friendly minivan into a stylish and technologically advanced vehicle. But let’s be clear: It still maintains its status as a van.
“It’s always been the designers’ job to expand that van imagery and make it more exciting and inspiring, something you want to drive, not something you have to drive,” said Kevin Hunter, president of CALTY Design Research (CALTY), a Toyota Design Studio.
“As a result, the new Sienna looks more exciting and dynamic but still has all the functionality and spaciousness of the van.”
Sienna’s Timeline
Since the Sienna’s debut in 1997, it has evolved from a comfortable carryall built with families in mind to an adventure-inspired vehicle with plenty of upgrades.
“As customers’ tastes and needs have changed over the years, the Sienna has evolved along with them. CALTY’s goal has always been to create a more inspiring, fun van,” said Hunter. “Younger families are active and seek out more outdoor recreation with their family and friends, and we wanted to reflect that more youthful exuberance.”
