The automotive world is atwitter after the Tesla Motors CEO took to social media to announce an upcoming electric pickup truck.

The knocks against electric vehicles had long been twofold. Many thought they looked ridiculous, and that they paled in comparison to the power of internal combustion engines.
Beginning in the early 2000s, Tesla Motors dispelled those misconceptions with all-electric vehicles that not only looked sharper than most gas cars on the road, but also packed a wallop. Videos of Teslas beating Lamborghinis and Ferraris on quarter-mile drag strips went viral. The consensus changed: Electrics were legit.
But until yesterday, there was still one glaring discrepancy between eco-friendly electrics and their petrol counterparts: Trucks. Pickups, which have long been a bellwether for the U.S. economy and a symbol of American muscle, had no presence in the electric market. That is until Elon Musk tweeted this:
@NoahMagel Pickup truck unveil in 18 to 24 months
— Elon Musk (@elonmusk) April 13, 2017
Tesla Pickup Truck
Tesla Semi truck unveil set for September. Team has done an amazing job. Seriously next level.
— Elon Musk (@elonmusk) April 13, 2017