Volvo’s recent marketing campaign makes a bold statement. It promises every car introduced from 2019 onward will be, at least in part, electrified.
Consumers know Volvo has led the way in vehicle safety for decades. But what they may not realize is that it has also helped lead the charge for increased fuel economy standards and reduced carbon emissions. The brand now sets its sites on an electrified future across its lines.
Volvo doesn’t mind sticking its neck out into the political realm a bit, especially when it has to do with making better cars. Car safety was a major political issue back in 1973. In its advertising, Volvo declared, “It shouldn’t take an act of Congress to make cars safe.”
Now, Volvo has drawn another line in the sand. This time, it states simply that all its vehicles will be electrified. That means more hybrids, more plugins, and, likely, more fully electric vehicles in the very near future.
It screams the latest message. Its marketing materials state, “It shouldn’t take an act of Congress to make cars sustainable.” And its plans to produce more EVs seem to underscore that notion.
Volvo’s Environmental Leadership
All the way back in 1976, Volvo was developing technologies that greatly reduce exhaust emissions. It created a tiny oxygen-sensing probe called the Lambda Sond, which reduces exhaust emissions by 90 percent.