Inspired by viral social media hits, underage vandals destroyed more than 3,000 GoBee bikes and stole more than 1,000, effectively shutting down the bike-sharing business in the whole of France.
GoBee Bike had a beautiful and promising vision for widespread bike transport in France. The Hong Kong-based company began four months ago in France and operated in several cities including Paris, Lille, and Reims. But oh how quickly the dream died.
Announced earlier this week, GoBee Bike will end its operation in France. The company became the object of social media ridicule, which resulted in widespread vandalism.