Buick lays out its electric future with a new brand identity, the Wildcat EV concept car, and the resurrection of the classic Electra vehicle name.
Buick aims to go from a line of rebadged Chevrolet and GMC small SUVs to a full-line battery electric-only brand by 2030. The first BEV should hit showrooms in 2024. With a shiny new badge and styling direction, Buick hopes to grow its healthy Asian markets and entice U.S. buyers back to the brand.
Buick will resurrect the classic Electra nameplate for the first 2024 Buick EV offering, which is quite fitting. But, today Buick showed us the flavor of things to come with the Wildcat EV concept 2+2 coupe.
“The Buick brand is committed to an all-electric future by the end of this decade,” said Duncan Aldred, global vice president, Buick and GMC. “Buick’s new logo, use of the Electra naming series and a new design look for our future products will transform the brand.”
Buick Brand Identity
![Wildcat EV concept Buick Wildcat EV concept](https://s3.amazonaws.com/images.gearjunkie.com/uploads/2022/06/buick-wildcat-ev-concept-002-700x467.jpg)
Buick has also reengineered its emblem for the first time in 32 years. It will body-mount the new badge on the front of all Buicks starting in 2023. While no longer a circular logo, the new badge brings the classic tri-shield design into modern times.
Along with the new logo comes “new typography, an updated color palette, and a new marketing approach.” We look forward to seeing what all of that looks like on a production vehicle.
“Our forthcoming products will adopt a new design language that emphasizes a sleek, dynamic and forward-looking appearance,” said Sharon Gauci, executive director, Global Buick and GMC Design.
“Our exteriors will incorporate fluid movements that contrast with tension to convey motion. Interiors will balance modern design, new technologies and attention to detail to evoke warmth and a rich sensory experience.”
Buick Wildcat EV Concept
![Wildcat EV concept Buick Wildcat EV concept](https://s3.amazonaws.com/images.gearjunkie.com/uploads/2022/06/buick-wildcat-ev-concept-011-700x520.jpg)
Inside the Wildcat
![Wildcat EV concept Buick Wildcat EV concept](https://s3.amazonaws.com/images.gearjunkie.com/uploads/2022/06/buick-wildcat-ev-concept-014-700x467.jpg)
![Wildcat EV concept Buick Wildcat EV concept](https://s3.amazonaws.com/images.gearjunkie.com/uploads/2022/06/buick-wildcat-ev-concept-017-700x467.jpg)
Buick’s EV Future
![Wildcat EV concept Buick Wildcat EV concept](https://s3.amazonaws.com/images.gearjunkie.com/uploads/2022/06/buick-wildcat-ev-concept-010-700x467.jpg)