harley davidson e-bike

Harley-Davidson E-Bike: Motorcycle Icon Unveils New Bicycle Brand

Motorcycle manufacturer Harley-Davidson just announced a spinoff bicycle brand, Serial 1 Cycle Company.

When you think of Harley-Davidson, you probably think of leather jackets, shiny chrome components, and that iconic V-twin engine and throaty roar. But now, Harley is shifting gears to bring a completely different type of bike to market. An e-bicycle.

“Harley-Davidson first put power into two wheels in 1903. Inspired by the pioneering spirit of the brand’s founders, Serial 1 has created an e-bike that’s designed to change how the world moves,” the announcement video teases.

harley davidson e-bike

The “Serial 1” name is an homage to the very first model Harley-Davidson built, called “Serial Number One.” Serial 1 Cycles’ first e-bike will be a pedal-assist electric model.

The e-bike will have the battery integrated into the frame, as well as details like LED front and rear lights and a leather saddle.

As the brand hasn’t published specifics, all we know is that it will definitely reflect the style and design of the traditional Harley-Davidson.

Serial 1 will release info on its first e-bike in a little under 3 weeks. The first models should ship in March 2021.

Find the latest updates here.

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Mary Murphy

Mary Murphy is the Managing Editor of GearJunkie and serves as the leader of Lola Digital Media’s DEI Committee.

She has been writing about hiking, running, climbing, camping, skiing, and more for seven years, and has been on staff at GearJunkie since 2019. Prior to that, Mary wrote for 5280 Magazine in Denver while working as an outdoor instructor teaching climbing, kayaking, paddleboarding, and mountain biking at Avid4Adventure. Based in Denver, Colorado, Murphy is an avid hiker, runner, backpacker, skier, yogi, and pack-paddleboarder.