harley davidson e-bike

Harley-Davidson E-Bike: Motorcycle Icon Unveils New Bicycle Brand

Motorcycle manufacturer Harley-Davidson just announced a spinoff bicycle brand, Serial 1 Cycle Company.

When you think of Harley-Davidson, you probably think of leather jackets, shiny chrome components, and that iconic V-twin engine and throaty roar. But now, Harley is shifting gears to bring a completely different type of bike to market. An e-bicycle.

“Harley-Davidson first put power into two wheels in 1903. Inspired by the pioneering spirit of the brand’s founders, Serial 1 has created an e-bike that’s designed to change how the world moves,” the announcement video teases.

harley davidson e-bike

The “Serial 1” name is an homage to the very first model Harley-Davidson built, called “Serial Number One.” Serial 1 Cycles’ first e-bike will be a pedal-assist electric model.

The e-bike will have the battery integrated into the frame, as well as details like LED front and rear lights and a leather saddle.

As the brand hasn’t published specifics, all we know is that it will definitely reflect the style and design of the traditional Harley-Davidson.

Serial 1 will release info on its first e-bike in a little under 3 weeks. The first models should ship in March 2021.

Find the latest updates here.

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Mary Murphy

Mary is based out of GearJunkie's Denver, CO office. She has a degree in English and Journalism, and been writing professionally for over five years. Her outdoor interests span from running to sport climbing, from landscape photography to skiing to pack-paddleboarding. If she's not writing, you can most likely find her at the top of a fourteener, or in a local bakery.