man wearing shortsleeved cybertruck tee with shattered glass (left) and broken glass on cybertruck model (right)

Publicity Stunt? Tesla Creates ‘Bulletproof’ Cybertruck Tee

No matter what you thought of the Cybertruck reveal, you have to admit, Tesla has some clever marketing employees.

Tesla’s new truck design still has a lot of people talking. Back in the winter of 2019, Tesla debuted the Cybertruck, a futuristic truck more reminiscent of a Transformer than your dad’s old pickup.

The Cybertruck video reveal featured a rundown of all the truck’s features, including a live demonstration of the “unbreakable” glass. Unfortunately, the glass test didn’t quite go according to plan. Or did it?

Tesla’s “bulletproof” claim technically applied to the exterior of the truck, although it advertised the glass to be strong as well. Obviously, it’s not as strong as the brand thought.

Either way, Tesla isn’t letting the glass-breaking fiasco shake them: It added the broken glass image to a Cybertruck shirt. The Cybertruck Tee ($35) comes in men’s and women’s styles. Cue lots of internet laughs and commentary.

Note: Despite Elon Musk’s tweet, the T-shirt isn’t bulletproof. And the irony in that is hilarious.

Mary Murphy
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Mary Murphy is the Managing Editor of GearJunkie and serves as the leader of Lola Digital Media’s DEI Committee. She has been writing about hiking, running, climbing, camping, skiing, and more for seven years, and has been on staff at GearJunkie since 2019. Prior to that, Mary wrote for 5280 Magazine in Denver while working as an outdoor instructor teaching climbing, kayaking, paddleboarding, and mountain biking at Avid4Adventure. Based in Denver, Colorado, Murphy is an avid hiker, runner, backpacker, skier, yogi, and pack-paddleboarder.