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Tracksmith Launches Its First-Ever Running Footwear in a Limited Run

Tracksmith-Eliot-RunnerTracksmith is releasing its first-ever running shoe: the Eliot Runner; (photo/Tracksmith)
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The shoe comes to market in November, with preorders through Tracksmith’s site starting Oct. 24.

Boston-brand Tracksmith has offered boutique running apparel since 2014. Now, it’s releasing its first-ever running shoe.

Designed for everyday running as well as competitions, the Eliot Runner will appear in Tracksmith stores over the next few weeks — but only for diehard fans to get a sneak peek.

The shoe officially launches in November. Those wanting to reserve a pair during this “limited run” can provide their email address online. Then, Tracksmith will notify them as soon as the shoe is available for preorder.

Inspiration for the shoe’s design comes from the “delight” of finding a natural surface outside, the company said.

“Who hasn’t run the tightrope of a six-inch ‘trail’ beside a wide asphalt bike path?” Tracksmith wrote on social media.

“Logging thousands of miles across New England, we found those moments on pine needle trails, wood chip paths, and old indoor tracks. In France, they’d call it ‘terroir.’ In New England, we call it pretty great running.”

 

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The Eliot Runner

The Tracksmith Eliot Runner — like the company’s hare mascot — takes its name from Eliot Lounge, Boston’s famous runners’ bar. It also references the Eliot Bridge loop, a “staff-favorite running route” from the company’s Trackhouse location in Boston.

The shoe features a mesh upper, suede collar and eyestay, and a durable rubber outsole, the company said. It also comes with a supercritical Pebax insole and midsole, which supposedly offers a soft and springy step. And its footbed is triple the thickness of a normal sockliner.

Tracksmith added accents to “bring its DNA” to the design, including a sash on the side, a racing stripe on the rear, and a woven label on the tongue.

This all-gender running shoe has a 10mm heel-toe drop and comes in men’s sizes 7 to 13 and women’s sizes 5.5 to 11. It weighs just 9.4 ounces for a men’s size 9; a women’s size 7 is 8 ounces.

The Eliot Runner will cost $198.

You can check the shoe out in person at the brand’s stores in Chicago, London, and Boston over the next few weeks.

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