Outdoors photography has changed dramatically since Ansel Adams first aimed his large-format cameras at the American West. But his images of stunning landscapes still capture the imagination. Adams’ photography has long been cited as an instrumental force in building support for environmental protection.
Patagonia has now tapped some of today’s best outdoor photographers — Chris Burkand, Becca Skinner, and Ben Moon, among many more — for the book “Going Out is Going In.”
The goal is to raise support for One Percent For The Planet, a movement that asks companies to pledge at least one percent of their profits to environmental groups.
From surreal landscapes to campsite intimacy, the book, taken as a whole, is a contemporary snapshot of how today’s photographers are capturing the outdoors — and ultimately making the case for its protection and preservation.
Going Out is Going In is available from Patagonia for $20 with all proceeds benefiting One Percent for the Planet.
