‘Camp Yoshi’: REI Drops Latest Film for Outdoor Families

Like REI Co-op’s written and podcast content? Check out its latest film content too.

Back in May, REI announced its latest venture — REI Co-op Studios film company. The studio’s first project was its short film series, “The Trees Remember.” Now, it’s debuting a full feature film, highlighting a Black family in Oregon who started learning how to get outdoors and created Camp Yoshi in the process.

“After moving to Oregon and falling in love with the ability to explore the outdoors with his wife and two daughters, Rashad Frazier knew he had to extend the invitation to others,” REI teased in the film description.

rashad and his family hiking in Oregon

“He created Camp Yoshi, which curates custom outdoor adventures centered around shared meals and shared experience, with the goal of creating a space for Black people and allies to reconnect with the wilderness,” wrote REI.

The full feature film premieres July 20 online.

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Mary Murphy

Mary is the Managing Editor of GearJunkie and is based in GearJunkie's Denver, Colo. office. She has a degree in English and journalism, and has a background in both newspaper and magazine writing. Her outdoor interests span from running to sport climbing, from landscape photography to skiing to pack-paddleboarding. If she's not writing, you can most likely find her at the top of a fourteener, or in a local bakery.


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