‘Camp Yoshi’: REI Drops Latest Film for Outdoor Families

Like REI Co-op’s written and podcast content? Check out its latest film content too.

Back in May, REI announced its latest venture — REI Co-op Studios film company. The studio’s first project was its short film series, “The Trees Remember.” Now, it’s debuting a full feature film, highlighting a Black family in Oregon who started learning how to get outdoors and created Camp Yoshi in the process.

“After moving to Oregon and falling in love with the ability to explore the outdoors with his wife and two daughters, Rashad Frazier knew he had to extend the invitation to others,” REI teased in the film description.

rashad and his family hiking in Oregon

“He created Camp Yoshi, which curates custom outdoor adventures centered around shared meals and shared experience, with the goal of creating a space for Black people and allies to reconnect with the wilderness,” wrote REI.

The full feature film premieres July 20 online.

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Mary Murphy
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Mary Murphy is the Managing Editor of GearJunkie and serves as the leader of Lola Digital Media’s DEI Committee.

She has been writing about hiking, running, climbing, camping, skiing, and more for seven years, and has been on staff at GearJunkie since 2019. Prior to that, Mary wrote for 5280 Magazine in Denver while working as an outdoor instructor teaching climbing, kayaking, paddleboarding, and mountain biking at Avid4Adventure. Based in Denver, Colorado, Murphy is an avid hiker, runner, backpacker, skier, yogi, and pack-paddleboarder.

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