Launched in 2009, Altra rose fast as a cult brand for trail runners. This week, it was announced the company will join VF Corpoaration’s portfolio alongside The North Face, Eagle Creek, SmartWool, Vans, and other active brands.
Greensboro, North Carolina-based VF Corp. boosted its clout inside the running world today with the announcement that it will acquire Utah’s Altra Footwear.
According to a press release, VF expects to complete the acquisition of Altra from parent ICON Health & Fitness by the end of April.
The brands announced “definitive purchase agreements,” but the details of the deal were not immediately made public. Altra founders could not comment at this stage.
VF Corporation Acquires Altra Running
“The acquisition of the Altra brand is another example of our efforts to reshape and evolve our portfolio of powerful brands to align with our enterprise value creation model,” said VF President and CEO Steve Rendle. “The addition of the Altra brand brings to VF a unique and differentiated technical footwear brand.”
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