Swanky Vibram ‘Barefoot Boutique’ to open in Boston

Who would have thought shoes with toes would ever become such a thing? Vibram’s ubiquitous FiveFingers “foot gloves” have sold like mad in recent years, so much so that the company is opening a store dedicated to all things VFF.

Vibram FiveFingers flagship store

It opens tomorrow in Boston and is touted to be “a brand experience and a destination where visitors can explore, relax and learn more about Vibram and the benefits of minimalist footwear and training.”

What’s more, the shop isn’t just opening in some strip mall but on Boston’s swanky Newbury Street, which is a glittery avenue with brick and high-end retail for blocks and blocks.

Interior of Vibram store

The Vibram FiveFingers flagship store, at 292 Newbury Street, opens tomorrow, Saturday, April 14, for business. There’s a ribbon cutting at noon before press and the general public are unleashed into the store and its “experiential zones,” which are touted as allowing visitors to wear-test FiveFingers “on inlaid marbles, woodchips, grass and even a bumpy subway yellow line.”

Vibram giveaways and complimentary espresso for VFF-wearing patrons will be served.

—Stephen Regenold

Windows to a world of VFF inside

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Stephen Regenold is Founder and Editor-In-Chief of GearJunkie, which he launched as a nationally-syndicated newspaper column in 2002. As a journalist and writer, Regenold has covered the outdoors industry for nearly two decades, including as a correspondent for the New York Times. A father of four small kids, Regenold and his wife live in Minneapolis.


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