Trying to find a great deal on great skis that fit your needs can be a challenge. Unless you find someone who will build you custom boards for less than a pro form deal. That’s what you get with 333 skis.
For a price that reflects the name of his company ($333), Michael Lish and a small crew will build you skis made to order. The company lets you call the shots on the graphics. Bonus: In addition to saving you some green, your new boards will be “green” because of the way they were built. 333 Skis are made in a small off-the-grid factory.

Lish is ambitious about his company — he hopes it will change the ski industry, and if it does it’s unlikely he’ll get rich in the process. He hopes others will follow his business idea and start their own company. “At 333, we are developing a solid business model and manufacturing platform that will allow local, sustainable ski manufacturing to take root in your ski town or any town with a ski culture,” he writes on his website.
Lish has a long resume in the ski and snowboard industry and has set up a number of factories for large companies, which he reeled of when I spoke with him last spring in his mobile factory, temporarily parked in a lot at Mammoth Mountain in California. Approachable, knowledgeable, friendly and utterly lacking in pretension, Lish is one of the coolest folks I’ve met in the ski biz.
