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Fishing for Lines: Icelandic Snowboarder Pursues Passions by Sea and Summit

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Rúnar Pétur lives two lives. In summer, he’s a fisherman working his way toward wealth. But in winter, the mountains call, and his focus is singular: pure joy.

Iceland is a renowned place of rustic beauty. Volcanoes, waterfalls, hot springs, and Northern Lights attract visitors from around the world.

But it’s also an island of harsh extremes. From those extremes, 66 North was born. Built to outfit and protect the country’s substantial sea fishing population, 66 North specializes in burly, warm, and waterproof outdoor apparel.

And both the brand’s and Iceland’s ethos combine in “Fjord Lines” to showcase the unique lifestyle of maritime work and mountain play.

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A new short film by Jones Snowboards combines Jimmy Goodman's passions of snowboarding and fly fishing. And it's like no Jones Snowboards film you've seen before. Read more…

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