Flaws Fixed: Atomic Says Latest Shift Bindings Are Dialed Listening to extensive consumer feedback, and working with its freeride team of athletes, Atomic addressed the common issues of its Shift bindings in the new… Written by Will Brendza January 29, 2024
Evacuation From Powder Mountain: Atomic Skis, a Yurt Village, and Too Much Snow Atomic timed the launch of its 2024/25 freeride skis with a freak snowstorm and invited a lucky group of journalists to shred near Utah’s Powder… Written by Will Brendza January 19, 2024
Backcountry Ski Binding Recall: Atomic, Salomon, Armada Issue ‘Stop Use’ Warning Due to an issue with the toe component failing and presenting a user-safety hazard, over 4,000 bindings from three big brands are being recalled. Written by Will Brendza November 29, 2023
Atomic Announces the Biggest Environmental Changes of Ski Brand Titans The largest ski company in the world just committed to redesigning its global product line in a quest for carbon neutrality. Written by Berne Broudy February 14, 2023