In late 2012, a photo backpack from startup Mindshift Gear raised more than $130,000 in a Kickstarter campaign, far above its $30,000 goal.
It won crowd favor because of a design that addresses the needs of the traveling or hiking photographer with two distinct compartments — one with easy access to photo gear in a hideaway hip belt, and another for gear, clothing, hydration, or other travel essentials.

We tested it over the past month, including on two trips, a photo shoot at a race, and during a hard backcountry hike down a river in Vermont.
The heart of the pack (full name: Mindshift Rotation180° Photo Backpack) is a rotating hip-pack that is hidden but pivots out from the main pack body when needed for quick access to a camera and lenses. You do this without removing the main bag from your back.

At $389.99, the Mindshift is a big spend. But for a photographer in need of near-instant access to a camera while on the move the pack could prove invaluable.
I worked for years as a photojournalist. To me, the Mindshift hits the nail on the head — the design works really well, including an easy rotation move to scoot the hip pack out of the bottom of the pack and around front.
When not deployed, the hip compartment sits out of the way inside the main compartment, and the pack functions much the same as a model from a high-end outdoor brand.



