Columbia launched OutDry Extreme in 2016 as a waterproof-breathable solution in its jackets. The technology continues to evolve and has found its way across the brand’s top products in footwear, pants, gloves, and more.
Few products stand out from the crowd like Columbia’s OutDry Extreme. It is visibly different from other waterproof-breathable fabrics. That’s because it puts the waterproof layer on the outside, instead of sandwiched between protective fabrics like most waterproof-breathable materials.
We chatted with Woody Blackford, Columbia vice president of Global Innovation and Design, to find out why you should give this relatively new technology a try.
Columbia OutDry Extreme: Why Try It?
1) You’ll stay dry
“If you want to be dry in a wet environment, you haven’t experienced anything else like it,” Blackford said. “‘I was the only person who was dry’ is something I’ve been told by several people, and it rings true to me.”
OutDry Extreme changes how people experience the outdoors when it’s wet. It helps keep them comfortable for the adventures no matter the weather.
“It was a big deal, a major breakthrough in waterproof-breathable fabrics,” he added. “There had been a convention that was a barrier to making it better.”
Removing the textile exterior from a waterproof-breathable jacket solves the problem of “wetting out,” which makes a traditional jacket feel soggy when its DWR (durable water repellent) fails.