Beringia is bringing Japanese design to technical outerwear in North America. But the most intriguing element may be the brand’s sustainability score: regenerative wool.
Capitalizing on a cult-like following of Japanese brands, Beringia just launched its performance-based apparel in North America.
The outerwear brand is the brainchild of Bozeman-based Robert “Bernie” Bernthal and Tokyo’s Nori Suzuki. Since 2007, the duo has been behind the scenes designing beautiful but functional clothing for exploring outdoors.
Now, Teton Bros. is bringing Japanese textile technology and craftsmanship with a mountain-life twist to America.
The Tsurugi Jacket, an anorak, as well as the Bering Down Jacket, a 1,000-fill hybrid down puffy, will be of interest to design-minded Americans.
Old Wool With Fresh Style
But Beringia’s immediate standout is its Masters of Bishu collection, a “regenerative” wool line the likes of which we’ve never seen.
To qualify as “regenerative,” products and practices should not only be sustainable but contribute meaningfully to improving soil health and the environment; and the services that go into their production must also be life-enabling, not life-destroying. Not just preserving the world, but making for a better world.
![Beringia-womens-merino-wool-diomede-snorkel-hoody-black-front-TB183-5303 Beringia women's merino wool Diomede Snorkel Hoody](https://s3.amazonaws.com/images.gearjunkie.com/uploads/2019/12/Beringia-womens-merino-wool-diomede-snorkel-hoody-black-front-TB183-5303-700x467.jpg)