April fools has become a bit of a cult holiday in the outdoors industry. Each year companies try to one-up each other with outrageous ideas to make us laugh. From super coolers to dog-fiber clothing, these are some of our favorite April Fools jokes from this year.
Yeti Ridicooler – Yeti Coolers
The Ridicooler comes equipped with everything a modern outdoorsman might need, including a blender, toaster for making Pop-Tarts, a solar panel, and biometric thumbprint lock.
DFF: Dog Fur Fiber – Ibex Outdoor Clothing
After years of thinking that Merino wool was the finest animal fiber in the world, Ibex launches revolutionary new clothing made from the fur of man’s best friend.
Performance Lederhosen – Outdoor Research
A throwback to when outdoor recreating wasn’t done in fancy space-age fabrics, Outdoor Research is bringing back the classic stylings of the Lederhosen. Equipped with a proprietary “beer shield” and a five-year supply of conditioning lard, these will quickly become your go-to bottom.
Vail Resorts Buys Jackson Hole Mountain Resort – Teton Gravity Research
“Vail at Jackson Hole” will now boast a Starbucks, Gucci, and a flagship restaurant inspired by Paula Deen. Oh, the humanity!
U.S. Ski Resort Bans Helmets In The Park –Whitelines Snowboarding
For years those pesky helmets have been causing nothing but preventable injuries. “Pyrite Creek” ski area has finally banned their use in the park.
Verbier Bike Park’s new Straight Downhill Trail Announced – Pink Bike
Finally! No more dealing with those difficult berms or knarly rock gardens. Verbier is building the world’s first 3KM straight-line downhill track. Don’t worry, there’s an airbag at the end for riders who can’t stop.
Never Run Out of C02 Again With New Pearl Izumi Fat Bike Bandolier – Bike Rumor
We all know how annoying it is to air up fat bike tires on the trail. Having to carry multiple CO2 cartridges in case of a flat can be a pain. That’s why Pearl Izumi’s cartridge bandolier can hold up to 50 of the canisters, ensuring that you will never run out of air.
Park Tool AFP-1 Accelerator Frame Prep – Park Tool
No longer do we have to wait endless hours for mechanics to assemble our new rides. With Park Tool’s AFP-1 Accelerator Frame Prep the process is done in just seconds.
Coors To Brew ‘Energy Beer’ – Gearjunkie.com
“Our flagship Coors Light is mostly water anyway,” said a Coors brewmaster on condition of anonymity. “So why not load it with electrolytes and give athletes what they want?”
2014 throwback bonus: ‘Barefoot’ Cycling Shoe Promises Natural Cycling Action – Gearjunkie.com
A GearJunkie classic that we just had to throw in, the Vibram FiveFingers cycling shoe. Riding a bike never felt so natural.