Publicity stunt? Check. Anniversary celebration? OK, we’ll give it to them. The BMC “Lamborghini Edition” bicycle was made to celebrate the automakers’ 50th birthday.
Swiss bicycle brand BMC made a similar Lamborghini bike last year. It was red and cost around $25K. This year, the company unveiled an upgrade, a $32,000 carbon road bike that “reflects the craftsmanship and detail used in the 2013 Lamborghini Aventador car.”
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Built for billionaires and we’re not sure who else, only 50 are being produced. Price aside this bike is undeniably rad, including a carbon frame pimped out in the same paint used on a Lamborghini car.
Tape and saddle leather are the same leather as in the Aventador’s interior. There’s a Lamborghini badge on the front of the bike, and a Campagnolo system provides a full electronic drivetrain for push-button shifting.
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It’s absurd, we know. But hardly rare. Bike companies are known to come out with outrageous bikes on occasion. A site called Born Rich documents the extravagance in the post “World’s most expensive bicycles for uber-rich riders.”
—Amy Oberbroeckling
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