Modern bicycle wheels can be confusing. There’s a wide assortment of alloys and carbons, varying depths and widths, with continuous technological advancements and countless compatibility standards.
However, how wheels connect to tires has remained relatively consistent for a pretty long time. They historically have included a hook at the edge of the rim that acts as a grip for the tire’s bead when it snaps into place under pressure.
This has remained true even for those with newer tubeless technology.

But one of the newer innovations in cycling wheels is upending that paradigm with a new field of products that ditch the hook in favor of a straight wall or hookless design.
While hookless technology has long been the norm in cars and motorcycles, it has never really taken off similarly in cycling. That is mainly due to wheels and tires, which use an inner tube.
Tubeless wheels have long been the norm in the mountain bike world, but many road and gravel riders still lean toward tubes, favoring higher pressures.
But top-tier wheel makers, including ENVE, Zipp, Cadex, and Corima, have all jumped onto the hookless wagon, among many others. So we may be witnessing a significant change in market norms.
How Do Hookless Rims Work?
In tires with tubes, the rim bead helps mold the inner tube to the tire and wheel at the interior interface. Without an inner tube, it becomes unnecessary. However, connecting the two without a hooked bead requires more precision.

Challenges to Hookless Rims
