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Today marks the launch of the From the Ground Up project, a six-part video series that documents novices on the road to the Leadville 100.

In “From the Ground Up,” two Pearl Izumi crew members — Ryan Petry and Alexey Vermeulen — take on the task of guiding three novice cyclists through the Leadville 100 MTB.

The Leadville 100 is one of the most iconic bike races in the West — the out-and-back course covers 104 miles and climbs above 12,500 feet.

The three novices Pearl Izumi selected were individuals whose “lives were positively impacted by the bike through COVID-19,” wrote the brand. Meet the riders: Roberta Nuñez, 30, an ICU nurse; Enzo Moscarella, 34, a fixie owner and artist; and Shawna Anderson, 47, a high school special ed teacher.

From the ground group of riders
From left: Ryan Petry, Enzo Moscarella, Shawna Anderson, Alexey Vermeulen, and Roberta Nuñez; (photo/Avery Stumm)

The novice riders trained for 5 months. And you can track them as the Leadville 100 MTB race starts this weekend on August 14.

“What happens when three ordinary people receive a new Canyon Exceed mountain bike and an entry for the epic Leadville 100-mile race?” teased Canyon. Let’s find out.

Watch the first episode now, or the full series as it premieres online. Here’s when each episode will launch:

  • Episode 2: August 25
  • Episode 3: September 8
  • Episode 4: September 20
  • Episode 5: October 6
  • Episode 6: October 20