The $400 Rust-Resistant Beach Cruiser

The term ‘beach cruiser’ has long been a catchall for any relaxed-geometry, thick-tired, easy-riding bicycle. Upstart Priority Bicycles wants to change that with its new ‘beach ready’ bike, the Coast.


No chain, rust-resistant parts, and tires made to roll on sand distinguish this beach-ready ride.

Launched on Kickstarter, the Coast is geared toward leisurely rides involving warm ocean breezes, sea spray, and a fair amount of sand. The Coast is designed to withstand the salty air and gritty beach sand that can ruin a steel cruiser.

New ‘Beach Cruiser’ Design

Pre-selling now at the bargain basement price of $400, and eventually retailing at a still inexpensive $450, the Coast boasts an aluminum frame and fork, stainless steel components that resist rust, and a greaseless Gates Carbon Drive belt that keeps the cranks turning smoothly through salt and grit.

The build has sealed cartridge bearings in the bottom bracket, headset, pedals, and front hub — all in the name of keeping the beach and the ocean air out of the bike’s guts.

Priority has been a Kickstarter darling, meeting its debut campaign goal of $30,000 in three hours, en route to a hefty total more than a half-million dollars. The brand caters to non-DIY’ers; each delivered bike can be assembled in about 15 minutes and “requires no previous technical bicycle knowledge.”

belt drive

If you’re looking for a low-maintenance bike that, at least on paper, looks like a heck of a bargain, this one’s worth checking out.

Learn more at the brand’s Kickstarter campaign or Priority Bicycles’ website.

Adam Ruggiero

Adam Ruggiero is the editor-in-chief of GearJunkie and a fan of virtually all sports and activities. From biking, running, and (not enough) surfing, to ball sports, camping, and cattle farming — if it's outside, it's worth doing. Adam graduated from the University of Minnesota with a BA in journalism. Likes: unique beer, dogs, stories. Like nots: neckties, escalators, manicured lawns.