A fresh look, updated specs, and an entirely different marketing approach went into REI’s Co-Op Cycles launch. The brand hopes the new identity will finally give it clout among cyclists.
Wind roars past my ears as I scream down a bumpy Texas road. I clench hard on the drops as I hug an increasingly tight turn, resisting the urge to squeeze the brakes. This is a test after all.
Cracked, worn asphalt gives way to a mix of hard-packed dirt and chunky gravel. For a few heart-pounding moments, the backend squirts and shimmies like it might give up on the new terrain.

I’m piloting one of the Co-Op Cycles stable of road bikes, one of 33 models REI will release between now and next spring. With models ranging from mountain to touring, road, city, and toddler rides, Co-Op Cycles replaces the house brand Novara REI owned for over 30 years.
I got an early peek at the ARD (all-road) 1.2 during some bike camping in Austin, Texas, to test how the new build performs and what Co-Op Cycles are all about.
In short: The ARD 1.2 is a solid intermediate road bike with enough all-terrain chops to make it a capable gravel rider. But it is simple enough that, at $1,300, beginners might consider it a worthwhile investment as a regular ride.
Co-Op Cycles: A Brief History
The new rides are part of REI’s attempt to bring its cycling products in line with Co-Op members’ needs and its own reputation for quality outdoor recreation gear. According to Steve Gluckman, director of product design and development at REI, historically, members who shopped at REI often made bicycle purchases elsewhere.
Co-Op Cycles: Tested In Texas
