When Molly Hurford wrote her first Shred Girls book, she drew on the real experiences of female cyclists just like herself.
In an interview with bike-trick pro Trish Bromley, Hurford learned about Bromley’s “ponytail trick,” which suggests that new riders imagine a ponytail lifting up off their neck to get more air time on a jump. That tip made its way into Lindsay’s Joyride, the first of nine Shred Girls books, and now it’s a common topic at Hurford’s book readings.
“A young girl came up and told me, ‘I tried the ponytail trick, and I got higher than my brother’,” Hurford said in an interview with GearJunkie. “These young girls are new to cycling and only doing it because of the book — it’s the coolest feeling in the world.”

Now, Hurford wants to inspire even more young girls to embrace sports through the power of reading. That’s why she started Strong Girl Publishing this year, which will promote the work of female athletes. With a book of poetry from mountain biker Mackenzie Myatt and colorful journals from former XC rider Rachel Pageau, Hurford is just getting started.
“The girls who love to bike are now reading books, and the girls who love to read are now riding bikes,” Hurford said. “We want to reach as many girls as possible.”
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