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Trek Imagines E-Bike as Human Assistant in Zany Ad

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Sometimes, an advertisement transcends superficial formulas and ascends to true greatness. This is one of those ads.

Two years ago, Trek tapped YouTube production company IFHT Films for new bike-related content. 

While IFHT has made several hilarious videos for the bike company, the latest ad for Trek’s line of e-bikes takes a truly imaginative approach. We don’t want to spoil it for you, so simply enjoy the video. By the time it’s over, you’ll probably never look at an e-bike the same way.

Or as “Ian,” the ad’s avatar of e-bikes, puts it: “I am one with the trail. I am one with my rider.”

Runtime: 2.5 minutes

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