Clif Bar female athlete wrappers

Iconic Female Athletes Replace ‘Clif Bar Climber’ on Wrappers

Clif Bar unveiled its first-ever packaging change with limited-edition wrappers that feature superstar female athletes across six sports.

Ashima Shiraishi, Venus Williams, Megan Rapinoe, Lakey Peterson, Katerina Nash, and Jordyn Barratt will grace the wrappers of Clif Bar‘s most popular flavors for 2020.

The sextet of iconic athletes marks Clif’s first packaging change in its nearly 30-year history. According to the California brand, the move “celebrate[s] achievements of world champions and trailblazers.”

“To see myself on a Clif Bar is amazing,” said Megan Rapinoe, two-time U.S. World Cup soccer champion. “It would have meant so much to me as a kid to see a woman being celebrated for living her truth and chasing her dream. I hope it inspires the next generation to keep pushing us forward.”

Megan Rapinoe clif bar

Clif Bar Limited-Edition Female Athlete Wrappers

The six women represent a wide range of sports. In addition to Rapinoe, 18-year-old Ashima Shiraishi is one of the biggest names in climbing.

Ashima Shiraishi clif bar

Venus Williams was formerly the No. 1 ranked women’s tennis star, with seven Grand Slam singles titles to her name. Jordyn Barratt is an Olympic hopeful skateboarding icon, two-time X Games medalist, and was the first woman to qualify for and compete in the Dew Tour.

Lakey Peterson is a professional surfer ranked as high as No. 1 in the world and was the first woman to land an aerial at the NSSA women’s amateur competition. Katerina Nash is a former Olympic cross-country skier and cyclist, and UCI cyclocross world champion.

The limited-edition wrappers debuted this month and will be available online and in stores throughout 2020 while supplies last.

Adam Ruggiero

Adam Ruggiero is the editor-in-chief of GearJunkie and a fan of virtually all sports and activities. From biking, running, and (not enough) surfing, to ball sports, camping, and cattle farming — if it's outside, it's worth doing. Adam graduated from the University of Minnesota with a BA in journalism. Likes: unique beer, dogs, stories. Like nots: neckties, escalators, manicured lawns.