[leadin]A team from KEEN spent much of 2015 on the road, advocating for the protection of 3 million acres of public lands. In 2016, the brand hits the road again.[/leadin]
In the first 10 months of KEEN’s Live Monumental campaign, the movement traveled 7,500 miles across 25 states, captured more than 40,000 petition signatures, rallied support from more than 50 businesses, and hosted more than 47 events – including a reception on Capitol Hill in October that marked the finale of the 2015 tour and start of KEEN’s 2016 campaign efforts.
The tour was compiled into an 18-minute film; the trailer is above. GearJunkie’s Erik Nelson served as Director and Editor of the film. Nelson joined KEEN on a portion of the tour last summer and will be present at the premiere this month.
2016 Film Tour
To continue spreading its message of conservation, KEEN will premier the film on Earth Day, Friday April 22, at the Cowell Theater in San Francisco. We’ll be there for the show.
The Live Monumental film will be a featured film in this year’s Wild & Scenic Film Festival, which celebrates the natural world through environmental and adventure films.
Following the premiere, and in partnership with Wild & Scenic Film Festival, the yellow RV will embark on its second cross-country trip in the form of a 10-stop KEEN Live Monumental film tour to continue to raise awareness about the importance of public lands preservation. The tour schedule is below.
It will also be shown at 75 college campuses across the country from Sept-Oct. as part of the Outdoor Foundation’s “Campus Challenge” to educate students about the environment, recreation, and outdoors.
–Learn more at KEEN.