Sit back and enjoy 3 minutes and 20 seconds of awesome; this new film bySweetgrass Productions is one of the most original ski sequences yet.
Filmed at night, the groundbreaking film Afterglow is a plug for sponsor Phillips TV, which is behind the custom made LED suits as a marketing ploy for the brands Ambilight TV. The Swedish agency Ahlstrand & Wållgren worked up the concept.
The result is surreal and a very cool marriage of technology and sport.
Afterglow is shot on location at Golden Alpine Holidays Sentry Lodge, Alyeska Resort the wilds of Alaska with the star-studded cast of Pep Fujas, Eric Hjorleifson, Daron Rahlves, and Chris Benchetler.
“Overall, it’s an incredibly unique partnership between our vision of skiing and the color and light technology behind the Philips Ambilight TV,” the Vimeo post states.
Love it? Watch the full 12 minute film at philips.com/ambilight.
