When I tiptoed away from Detroit steel for the first time as an older teenager — I grew up in Southeast Michigan in a Ford family — BMW captured my attention almost immediately. It was 1998. BMW had just launched the E46 3-Series. The E39 BMW M5 with that monster, 400-horsepower V-8 came soon after. And, following that, the screaming 2001 BMW M3 in Laguna Seca Blue, with its raspy exhaust, 8,000rpm redline, and 333 horsepower worth of inline-six glory. Love at first sight is rote and cliché, but also not that far off.
Working at Car and Driver Magazine at the time, I was a young, highly enthusiastic assistant — lovingly called a Road Warrior — and simply couldn’t believe how much I enjoyed driving every single model from Munich. Even the E38 generation 7-Series large sedan proved engaging.

This lasted well into the early 2000s heady time in the automotive industry, because it was the end of an era. The end of a time where cars — not SUVs — ruled the road, virtually no one took electric cars seriously, and cruise control was the closest thing to autonomous driving. As the early 2000s became the mid- and then late-2000s, though, the transition was well underway.
BMW Moved On

Other Strengths to Consider


Smooth, Usable, Potent Power

Entertaining Around the Corners, but Not Traditionally So

Time to Move On
