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‘If I Die Up There, That’s A Beautiful Place To Die’

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In what may be the most solemn and melancholy (but also beautiful) “brand video” we’ve ever seen, Filson released “Open Door to Solitude” last month. It follows a 68-year-old man, Ed Zevely, as he rides into the Colorado backcountry to camp alone with his dog and two horses.

The film is kind of an anti-GoPro piece — long, slow, paced — but full with stunning scenes and unforgettable quotes from Zevely (like the one in this headline) about life, death, and existing in the mountains as an ultimate “get away from it all.” It’s worth the six minutes. Soak it in. —Sean McCoy



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