One outdoor gear brand just launched a great idea to help holiday shoppers.
Believe it or not, the holidays are in full swing. Stores are crowded, many products are on backorder, and the postal service is still dealing with delays. Thankfully, one outdoor brand has a great in-person, yet contactless, alternative.
This month, Colorado-based Sierra Designs created its first vending machine storefront. And it seems like the perfect way to shop in a pandemic. The vending machine offers outdoor gear like inflatable camp pillows, down booties, and fanny packs. Plus, the brand also has apparel like T-shirts, jackets, hats, and more.
Sierra Designs Gear Vending Machine
For what it’s worth, the concept isn’t totally new. Several running brands have hopped on board to provide runners in big cities gear on the go (think electrolytes, first-aid supplies, etc.). And University Bicycles in Boulder has a 24/7 vending machine for bike accessories like tubes, tools, lube, and energy bars.
There’s also Portland’s Chrome Industries, which also picked up on the grab-and-go retail idea this year and installed its own vending machine in southeast Portland. For now, that’s currently stocked with face masks, but Chrome plans to restock with bike bags and gifts.
From now until Jan. 1, you can find Sierra Designs’ gift vending machine in the brand’s holiday display at the Stanley Marketplace in Denver. Gifts range in price from $25 to $80.
