Monument Deadline: Patagonia Airs First Ad On Trump’s Review

This week, following President Trump’s executive order, Secretary Ryan Zinke will offer recommendations on the fate of more than 30 national monuments. In anticipation, Patagonia premiers its first ever television commercial in support of public lands.

Yvon Chouinard states his argument, as Patagonia has before, about why public lands are worth preserving. The one-minute short will air exclusively in Montana, Secretary ZInke’s home state.

If you want to weigh in, Patagonia is asking viewers to text “DEFEND” to 52886. View Patagonia’s complete public lands site here.