Home > News

Athletes You Don’t Know: The North Face’s 2023 Roster Emphasizes a Whole New Look

The North Face announced 17 athletes as a part of its Athlete Development Program, which intends to combat inequality in sponsorship and provide emerging athletes the opportunity to make it in the big leagues.

The North Face Athlete Development roster 2023(Photo/The North Face)
Support us! GearJunkie may earn a small commission from affiliate links in this article. Learn More

More than 2,000 applications poured in after The North Face announced its first Athlete Development Program (ADP) last year. Now, the roster is set.

“The ADP aims to tackle the systemic barriers in the recruitment process that often keep underrepresented communities across race, ethnicity, gender, sexuality, and differently-abled athletes from excelling in their discipline,” The North Face said in a press release.

Climbers, trail runners, skiers, and alpinists make up the 17 athletes. The program will provide a 2-year contract that includes payment, funding for expeditions, mentorship with other TNF athletes, training programs, and gear.

The North Face Athlete Development Program

The North Face athletes, academics, and activists constituted the panel who selected the 17-member ADP. Each member of the selection committee received antiracism education and bias mitigation training.

The panel first reviewed anonymous application data, then reviewed each applicant before holding feedback sessions to reach a final selection.

According to The North Face, the athletes selected not only possess a knack for storytelling and outdoors and indoors adventure, but each ADP athlete will work to combat inequality in sponsorship and inspire other adventurers within their communities.

Inclusion, representation, and sustainability are common themes among this year’s athletes’ stories.

“I amplify voices of Black athletes, educators, setters, and coaches,” said Ady Wright, who was selected to the roster. Wright works as a route setter and instructor at Central Rock Gym in Manhattan, and also teaches indoor and outdoor climbing clinics.

“Ady’s passion is fueled by her desire to see more folks who look like and identify with her in the climbing community,” The North Face wrote in her bio.

Meanwhile, Laura Cortez, a trail runner who will join the 2023 cohort, is the co-director of the Run Wild Trail Camp, a nonprofit that hosts hikes and summer camps for youths near Denver.

The 2023 class also includes members of the LGBTQIA2+ community, adaptive athletes, activists, and more. See the full roster below, and check out The North Face for more info.

2023 Roster

climber maureen beck on the north face athlete team

Become an Athlete for The North Face: Brand Offers 2-Year Contracts for 'Burgeoning' Talent

The North Face is changing up the way it approaches athlete sponsorships, revamping its athlete program and adding a deeper level of mentorship between athletes new and old. Read more…

Subscribe Now

Sign up to receive GearJunkie content direct to your inbox.

Subscribe Now

Sign up to receive GearJunkie content direct to your inbox.