The founder of survival-gear brand Prival spent seven days in the mountains with little more than the clothes on his back. His goal? To prove a card-size tool is up to its purported survival tasks.
Tony Pavlantos, 31, does not love the taste of grubs. But he’ll eat them if he must, and last week he ate a lot of bugs.
Pavlantos, a guide, wilderness-survival tactician, and founder of Prival, put himself alone in the mountains without shelter and only three day’s worth of food.
He stretched rations by munching on insects during a self-inflicted survival outing to tout his new brand and its debut multi-tool product.
Prival Multi-tool
While admittedly something of a publicity stunt, Pavlantos’ trek was a pretty good one. He was challenged with a big wilderness traverse, testing mettle on a 71-mile solo hike of the Wasatch Range in Utah.
He left civilization with a small pack including basic layers, three days of food, and fishing line. He did not bring a tent or sleeping bag, instead passing each night in lean-tos he made with logs and sleeping on grass bedding for warmth.
Pavlantos’ means for fire-starting and basic tasks was Prival’s card multi-tool, the NWS. The NWS name is derived from the phrase “No Weak Shit.” It is currently on Kickstarter for $10.