Orvis’ latest film tour celebrates women in fishing. The brand’s 50/50 On the Water series will likely come to a town near you.
Women have likely been fishing since the dawn of human existence. But, as of late, we’ve seen a huge national jump in women coming to fishing. In 2018, 17.7 million women went fishing, and that’s no small number.
Orvis’ 50/50 On the Water initiative officially launched in 2017 with the goal of increasing female participation in fly fishing to 50 percent. And it tackles the problem head-on.
Whether it’s creating women’s-specific gear, celebrating female guides and anglers, or building educational resources for anglers of all levels, the fly-fishing company attacks the issue of equality from all angles.