Is he the bicycle industry’s biggest troll or greatest champion? … Yes.

You’d think crudely drawn parodies of cycling companies’ most advanced products, paired with thinly — and I mean very thinly — veiled sexual innuendo would irritate some brands.

But if the Surlys, Treks, or Cannondales of the world don’t like the Instagram antihero @BicyclePubes, they’re not saying so. Maybe that’s because the account, which started as a gag, now has more than 20,000 followers — many of whom are bike industry diehards and bigwigs.

And of course, there are plenty of would-be customers in the mix too.

“BeePee,” as he signs his emails, has kept his identity a closely guarded secret, further adding to his mystique. But his antics don’t end at raunchy — if really well-thought-out — internet gags. BeePee has managed to parlay his unexpected fame into charitable giveaways and rousing social activism.

So — who is Bicycle Pubes? And what makes him tick? On this episode of The GearJunkie Podcast, we get a peek at the man behind the gram.