Tune into tonight’s premiere: a film about inclusion, identity, and hand-drawn heroes.
This evening, Patagonia is releasing its long-anticipated mountain bike film, “Becoming Ruby.” The film tells the story of mountain biker, skier, and artist Brooklyn Bell. To inspire and motivate herself, she created a comic book hero named Ruby J.
“I’m so excited to share what I’ve been working on with Patagonia this past year,” wrote Bell. “To have the platform to share who I am and what I think is so valuable. Thank you to the many groups and people who are creating space for people like me.”
The film is multifaceted: It has an action-oriented and motivating storyline, breathtaking trail footage, and, of course, a reminder that the outdoors is there for everyone — no matter your motivation, race, or sport.
Using Ruby as a role model, Brooklyn set out to “live like her, breathe like her, and be unapologetically Black like her.”
This film premieres at 6 p.m. PT (9 p.m. ET). Watch live here, or on Patagonia’s YouTube channel. Don’t worry, if you can’t make the premiere, you can watch the film any other time after its launch.
There will be a Q&A with Brooklyn Bell herself following the film.
“Becoming Ruby” was directed by Dave Mayers and produced by Patagonia.
