Ruby J: How One Mountain Biker Fights for Inclusion With Cartoons

Tune into tonight’s premiere: a film about inclusion, identity, and hand-drawn heroes.

This evening, Patagonia is releasing its long-anticipated mountain bike film, “Becoming Ruby.” The film tells the story of mountain biker, skier, and artist Brooklyn Bell. To inspire and motivate herself, she created a comic book hero named Ruby J.

RUBY J Brooklyn Bell film

“I’m so excited to share what I’ve been working on with Patagonia this past year,” wrote Bell. “To have the platform to share who I am and what I think is so valuable. Thank you to the many groups and people who are creating space for people like me.”

The film is multifaceted: It has an action-oriented and motivating storyline, breathtaking trail footage, and, of course, a reminder that the outdoors is there for everyone — no matter your motivation, race, or sport.

Using Ruby as a role model, Brooklyn set out to “live like her, breathe like her, and be unapologetically Black like her.”

This film premieres at 6 p.m. PT (9 p.m. ET). Watch live here, or on Patagonia’s YouTube channel. Don’t worry, if you can’t make the premiere, you can watch the film any other time after its launch.

There will be a Q&A with Brooklyn Bell herself following the film.

“Becoming Ruby” was directed by Dave Mayers and produced by Patagonia.

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Mary Murphy
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Mary is based out of GearJunkie's Denver, CO office. Her outdoor interests span from climbing to landscape photography to pack-paddleboarding. If she's not writing, you can most likely find her at the top of a fourteener, or in a local bakery.

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