U.S. Freeskiing Olympic Uniform Unveiling (made by The North Face)

U.S. Freeskiing Olympic Uniform Unveiling (made by The North Face)

Filed under: Olympics 

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It’s 100 days until the Sochi 2014 Winter Olympic Games, and The North Face used the occasion to unveil its uniforms for the U.S. Freeskiing Team at an event last night in New York City.

2014 marks the debut of freeskiing at the Olympics Games. The North Face worked with freeskiing athletes Tom Wallisch, Maddie Bowman, Devin Logan, and others to make the custom uniforms.

New York unveiling ceremony

Unique touches include laser-cut stars on jacket cuffs and the uniforms’ suspenders as well as a stitched-in piece of a The North Face Himalayan suit worn on an Everest expedition.

The Everest piece is embroidered with the phrase “Bigger Than Me.” The material was on the summit of the world’s highest peak in 2012.

In addition to standard jackets, the uniforms come with a kit of accessories. Athletes can mix and match ball caps, beanies, Buff-type headwear, and other elements to distinguish their own look on the slopes in Sochi.

U.S. Freeskiing Olympic Uniform kit

A far cry from ski-racing suits, the freeskiing uniforms are baggy and embody the current style seen in terrain parks around the country.

Notes a The North Face press release, “The uniforms were inspired by a ‘Rebel Americana’ theme to capture the spirit of U.S. Freeskiing’s rich history and rebellious, counter-culture attitude.”

The uniforms were made in a small production facility in California

The uniforms were made in the USA at a factory in the Bay Area. Watch for the baggy red, white, and blue suits during the halfpipe, slopestyle and skicross competitions this February in Sochi, Russia.

—Stephen Regenold

Stephen Regenold
Stephen Regenold is Founder of GearJunkie, which he launched as a nationally-syndicated newspaper column in 2002. As a journalist and writer, Regenold has covered the outdoors industry for two decades, including as a correspondent for the New York Times. A father of five, Regenold and his wife live in Minneapolis.