Meet the shirt ‘designed for situations where you know you’re going to look like crap.’
Good adventures come with cuts and bruises. Now, thanks to Vollebak’s line of faux blood, sweat, and muck-stained apparel, good adventures won’t ruin your clothes. They’ll just blend right in.
The Blood Salt & Dirt Camo range, launched today, incorporates splatter, ooze, and seep patterns with selected colors to disguise the fallout of a hard day outdoors. The line of lightweight, stretchy shirts tackles the Triple Crown of a day turned epic: sweat, dirt, and (occasionally) bleeding.
Blood, Salt & Dirt Camo
The shirts use a poly blend with 22 percent elastane for breathability and stretch, and retail for about $80.
Three colors make up the line of pre-soiled apparel: Bloodied red, salt-stained grey, and mud-sputter camo.
But to really complete the effect, Vollebak designed specific patterns for each, to mimic the way people bleed, sweat, and dirty their clothes.
As a result the product descriptions read like a forensics report.
“Fresh blood with maroon pools and spatters, with a paler seeping surround for dried-on stains.” Fun!
Meanwhile, the sweat-marked shirt is a grey base with off-white markings in a marbled spider-web pattern. The effect looks surprisingly like an already filthy shirt.
And, according to Vollebak, the mud-splashed camo shirt “makes washing optional.” Pseudo-wet brown stains randomly smudge the shirt with “dry flakes” speckling at an angle, like debris “spat up from your tires.”
Vollebak, Pre-Camouflaged For Abuse
This is an odd but interesting idea. While we hate to ruin a good shirt with O-positive or back-lacquer, a lot of adventure clothing does wind up anointed with real blood, sweat, and tears — I mean dirt.
Now, if we could only get some clothes that already smell…
